This month I am thrilled to be sharing the latest "Tweep in Profile" featuring my friend Rachel Foster (@copywriterTO). Not only is Rachel an incredible resource for anyone focusing on B2B to enhance profile or increase sales via online content, she is also a past contributor to the podcast series having developed the template for the traditional news release portion of the program. Check out her case study on how she was able to enhance the podcast series.
One of the many things I admire about Rachel is her business acumen - one of the best I've seen. She is straight forward, methodical and delivers high quality assets on time and on budget. She epitomizes what I believe a "supplier" should be in the fact that she tells you what you need to hear vs want to hear...a trait I truly appreciate from both a client as well as partner perspective.
She had some incredible advice to share for those developing content online to enhance their personal or professional brand and that is keep relevancy to your audience top of mind. Although she is a copywriter specializing in B2B content development many of her points in the discussion between her and DGI's host/producer Donna Papacosta ring true for B2C as well. You can check out the interview here and check out Rachel on Twitter, LinkedIn as well as her website.
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