Once again here we are at the beginning of the month and just in time for my one and only Favourite Friday Shout out...this week it's not only my latest Tweep in Profile® but also my online "BFF" Gini Dietrich.For those of us who have been in the pr, marketing, communications mediums (both traditional and online) her name comes up most often than not as one of the premier "thought leaders". With her incredible team at Arment-Dietrich in Chicago, Gini helps her clients garner the attention their "stories" deserve.
On May 2 (coinciding with her podcast interview) she and her team enhanced their traditional capabilities with the launch of an online business portal designed to help pr and marketing professionals stay ahead of the online curve known as Spin Sucks Pro. It is meant to help professionals whose job it is to enhance brand and image for their companies and/or clients to do their jobs more effectively by tapping into the collective brain-power of Gini and other industry leaders through tutorials and other learning tools.
Finally, as the author of SpinSucks.com she constantly shares insights, links and most importantly other thought leaders designed to enhance the industry of pr to fight the perception that it is all about "spinning" vs telling the client's story. So if you haven't already done so - check her out on Twitter or the Arment Dietrich page on Facebook - I can guarantee that if you take nothing more than a smile from the experience it will have been worth the click throughs.
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2 comments:
Well, whenever I need an ego boost, I'll just refer back to this. Thank you, BFF!
Just another voice of the throngs out here who are fortunate to call you friend online and in real life. :)
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