Friday, November 5, 2010

Canada “Likes” Arment-Dietrich on Facebook – or at least that’s what I’m hoping 1,000 more of us are saying on December 31, 2011.

I’m sure for readers of my posts here, on Facebook, Twitter or LinkedIn, it won’t come as a big surprise that I am a fan of Gini Dietrich and her team at Arment-Dietrich. Not only because they are all bright, energetic, dynamic and amazing experts in their fields – but as a group are really funny people. In fact I have often suggested to their ring-leader that she take her act on the road - outside of the PR and Communications speaking circuit – as she is one of the funniest people I have ever met – virtually or in real life.

So after more than a year of following her, her team and their daily musings – I decided it would be a fun side project to introduce Canadians to Gini and her band of merry-people and to get to know them by simply clicking “Like” on her corporate
Facebook page. My goal – 1,000 Canuck “Likes” by December 31, 2011. Now before you ask, this is not designed to generate sales leads for her (she already does a pretty good job of that on her own) but rather introduce her philosophy, personality and amazing team to a broader audience and to demonstrate the beauty of Social Media – that being the social aspect.

Gini is a great fan of the medium – she is constantly speaking, sharing, learning and passing on what she has learned to the online communities who have come to know and appreciate her. I have often told her that she is a great “filter” of information for me as she is someone who reads and gets inspired from publications such as
The Harvard Business Review – whereas I get the same from reading her blog Spin Sucks.

So with that – if you are Canadian – know a Canadian or just know someone who has had a pancake slathered in maple syrup – drop by Arment-Dietrich’s Facebook Corporate page and say hi to Gini and the crew…I guarantee that you will “Like” what you see (cheesy comments should not be a reflection in any way, shape or form on the Dairy Farmers of Canada).

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